Let your words do the talking

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Your words need to be like moments renewing themselves on the page. Your words need to stand out from the crowd. That’s where I come in. A professional copywriter and […]

I’m Angela Allan


I’m Angela Allan Professional writer and editor, Branded content writer and digital copywriter, Founder and editor of Soot Magazine, Former music writer for Rolling Stone Australia, Australian Penthouse and formerly […]



Copywriting and branded content writing From eDMs, banner ads and social posts to ghostwriting, blog posts, brochure and website copy, and everything in between, bespoke copywriting and branded content writing […]

Protected: Let me see your work!


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Folio: Clients


For 12 months, I was Managing Editor at CHE Proximity Newsroom – one of Australia’s first brand-led newsrooms. I was responsible for developing ongoing stories, articles, and developing and adhering […]

Soot Magazine


As I like to call it, Soot is “the little magazine that could”. As editor and founder of Soot Magazine, I have indulged my passion for music, arts, entertainment and […]

Mascara & Monsters


Mascara & Monsters is my blog where I write all my rockstar moments and musings on the music industry. In 2014, following my love of music, I planned a road […]

Folio: AIR Online Content


I have worked with the Australian Independent Record Labels Association (AIR) for three consecutive years in the lead up to the Carlton Dry Independent Music Awards. As a freelance online […]

Folio: Who’s Next campaign


In the lead up to the 2013 Federal Election, I was approached by CHE Proximity for a contract role as a digital copywriter/content editor and community manager for the Who’s […]

Folio: Music Journalism


“Honey, you’re too sweet for rock’n’roll.” – Penny Lane, Almost Famous. For five years, I was a music and entertainment contributor to Rolling Stone, FHM and Australian Penthouse. Examples of […]

Folio: Music


Music bios, Album liner notes, PR materials for bands, I’ve done it all! For nine years, I have written many music and entertainment articles. A sample of those can be […]

Folio: Businesses


Need a sales proposal to help you secure more business? I have written many business documents for businesses, including website content, press releases and sales/contract proposals. Here’s an example of […]