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Folio: Advertorials

From automotive to hospitality, I can help find the right words.

Many of the advertising documents I write are paid advertising feature articles for the media industry, known as advertorials.

THE TYRE FACTORY, KINGSBURY
MOTORING FEATURE FOR NORTHERN WEEKLY
The Tyre Factory in Kingsbury is a one-stop shop for all your tyre, wheel and servicing needs.
As an independent retailer, the business is offers genuine variety at the most competitive prices. The staff have been expertly trained, and are committed and passionate about offering the right advice.
The business handles tyres, wheels, servicing at the workshop, and offers tyre and wheel packages, after-market accessories, batteries and finance options.
The company has a simple philosophy – buy direct and save. This is backed by their pricing guarantee – no gimmicks, no fuss – giving customers the confidence and knowledge that they’re buying the best value wheels and tyres.
If you find a cheaper price on a stocked item, The Tyre Factory will beat it by 5 per cent. Conditions apply.

GINGER GARLIC
DINE OUT FEATURE FOR IVANHOE AND VALLEY WEEKLY REVIEW
It’s Wednesday night and Ginger Garlic Indian Restaurant is booked out. It’s a testament to this venue, which has been trading for 20 years, and locals know that incredible and reasonably priced Indian fare is at their doorstep. Owner Ashok Sikand – who was educated in Salzburg, and has worked in restaurants in Vienna, Africa and India – and his wife Ritu greet patrons with warm smiles.
For starters, the bevde da kebab – tender chicken fillers, marinated and cooked in a tandoori oven, tossed with fenugreek and served on a sizzling platter to your table – is delicious, as is amritsari fish, which is not on the menu but can be requested. This melt-in-your-mouth fish dish is one of the travel finds discovered during one of Ginger Garlic’s renowned gourmet tours of India, which have been running for seven years. As a main, the balti prawns – jumbo prawns tossed in mughlai sauce with red and green capsicum, fresh chopped tomatoes and coriander – is perfectly paired with kachumber (finely chopped tomatoes, cucumber, onion with lemon dressing) and cool vaita (yoghurt with finely chopped tomato and cucumber).
Home-style cooking classes are starting at the restaurant in about a month. Ginger Garlic’s gourmet India tour runs in December.

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