Folio: Clients

For 12 months, I was Managing Editor at CHE Proximity Newsroom – one of Australia’s first brand-led newsrooms.

I was responsible for developing ongoing stories, articles, and developing and adhering to content strategy for the brands’ digital publications – whitepapers, SlideShare presentations, eBooks, videos, web copy, and blogs – for various clients, including iSelect, AusSuper, Slater & Gordon, GE, Telstra Smarter Business Ideas and AGL solar.

Other duties included general copywriting, sourcing writers, writing, editing, image sourcing and cropping, filing of images and stories, lasing with clients, as well as the financial viability of projects, (providing project estimates, controlling budgets, etc), plus community management and project management as required.

Here are some examples for Telstra’s Smarter Business Ideas:

Can Mozart Help You Get More Done?

AME Conference 2015

Public Practitioners Conference 2015

ad:tech 2015

21st Century Education


Here are some examples from GE’s Art of Money:

The real cost of Valentine’s Day

The Unexpected: Haunted Stays in Victoria


And AGL solar:

How history leads the way with these inspiring solar inventions


For Lenovo, I was one of the content writers for their microsite – Think Conversations – interviewing entrepreneurs about how they redefined themselves or their industry.

Have a read here:

Erin Gray: A Model Business

Sarah Hamilton: New Horizons

Fabian Capomolla: How Does Your Business Grow?

Michael Reid: Great Deals For Small Businesses

Leanna Archer: Age Is No Barrier




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